What is Google Web Stories & How to Create It
Google Web Stories are a new storytelling format that’s becoming increasingly popular on social media platforms like Instagram, Facebook and Snapchat. This immersive format presents website owners with an exciting opportunity to tell brand narratives and engage their audiences through visual content.
These full-screen web stories, created with AMP Technology, include tappable visual slides for users to interact with. This interactive format helps publishers generate revenue and reach more viewers on mobile devices.
What is Google Web Stories?
Google Web Stories is an innovative storytelling platform similar to Instagram and Facebook stories. It combines video, audio, images and animation for a truly unique experience that’s easy to share with just the click of a button.
Google web stories are not only easy to create, but they can also be utilized for monetization through various ad opportunities. This is an effective way to reach new audiences and boost traffic to your site while adhering to SEO best practices.
Web storytelling can be an enjoyable and creative process that has the potential to be highly beneficial to your business. However, it’s essential that you adhere to the correct guidelines and tips in order to achieve success.
Google Web Stories can be seen on search results, Google Images and the Discover app (available for both Apple and Android devices). They have a strong SEO connection so it’s essential to optimize them fully for search engine visibility.
How to create a Google Web Story?
Google Web Stories are an innovative format that enables the creation of interactive tappable content. They enable brands to tell compelling stories with images, videos, text and other media elements.
Unlike other social media platforms, blog posts are hosted on your own website and can be published for however long desired. Furthermore, search engines crawl them easily; they appear in SERPs as well as Google Discover results.
Create a Web Story using one of the many visual editors that offer intuitive drag-and-drop interfaces and premade templates. Begin by dragging an eye-catching video or image into the tool and adding a call to action to encourage viewers to click through to your page.
Once your content is created, you can add interactive elements like CTA buttons, polls or Q&A fields to encourage engagement with your brand. Be sure to include directive texts like “Tap to Learn More” which encourages viewers to interact with the source while improving SEO opportunities as well.
How to publish a Google Web Story?
Google Web Stories are visual storytelling platforms, enabling users to deliver content in short videos, images or audio formats. They’re fast and immersive, so they can reach a wide audience.
Quick to load and embeddable on your website, they improve user experience and search engine optimization (SEO) performance. Furthermore, they enable you to share your story across various social media platforms.
Web Stories can be created using a range of free and paid tools, such as visual editors, plugins or online services. Many of these services also provide templates for publishers to use.
When creating a Web Story, be sure to adhere to all basic guidelines. For instance, give your title an h1 and subheadings an h2. Additionally, ensure all photos include alt text; this helps Google better comprehend what the image contains and thus, helps it rank higher in search results.
How to share a Google Web Story?
Google Web Stories are an innovative new way to distribute content across the web. A full-screen format that seamlessly blends video, audio, images, text and animations together for a dynamic consumption experience on the open web.
They’re completely open source, free to create, publish and distribute. Plus they feature prominently in Google search, images and Discover.
Create an intriguing narrative that will draw users to your site. Doing this will enable you to cultivate a community of followers and improve SEO performance simultaneously.
Constructing a Google Web Story is possible using several tools and plugins available for most major platforms. Some of these enable you to drag-and-drop elements or use premade templates with ease.
Web Stories should not exceed 280 characters and include text that provides context for viewers. Additionally, include alt text for images and subtitles to increase accessibility.